By Taivan Acer
Your website is your brand’s biggest asset for online marketing, and any online marketing campaign typically involves SEO as the first step. SEO, or Search Engine Optimization, remains one of the core concerns of branding, and beyond traffic and rankings, SEO allows businesses to establish solid online exposure. Finding an SEO Agency Sydney may seem confusing, considering the long list of options, but we recommend that you check these tips listed below.
Beware of tall promises
Assured rankings, promising the top spot on Google – These are common gimmicks that many SEO companies still use to attract clients. If you want to find a company that’s known and reliable, think beyond these words. Truth be told, there is no secret sauce in SEO, and therefore, although the approach and marketing mix may vary, the essential process remains the same.
Interest in your business matters
Every industry has a few shady players, and online marketing is no different. Make sure that the agency has genuine interest in your brand goals and objectives, because SEO must be customized to achieve specific requirements. Find an agency that takes time to understand your requirements and will be open to tweak their services as needed.
The social media impact
Most marketing experts will agree that social media and SEO are very much codependent on one another. It is wise and important to select a company that knows both. Contrary to what many small business owners believe, SEO covers content posted organically on social media, and social media marketing is more than just about ads. Check with the agency how they plan to include social media in the mix.
Pricing may vary
Sometimes, you may find distinct and vast differences in the estimates given to you by two different companies. This is often related to expertise and experience. SEO companies that have worked with known brands in Sydney are likely to charge more, but again, this is about your brand, and there is absolutely no way you can take a risk. Just ensure that the estimate is fair, transparent, and doesn’t have any room for add-ons.
Find more about their website
An SEO agency is claiming great things about their work – How do you evaluate their work? Beyond asking for client details and case studies, you have to review their website to understand how it has performed in the niche. If they couldn’t manage to do decent SEO for their own website, there is little room for any expectations for your business site.
Get a website audit
We strongly suggest that you ask for a website audit for your business, which is the best way to review their work approach. A website audit is meant to help the client and agency understand the current position of the website, so that they can plan their marketing budget and strategies accordingly.
Check online now to find more on SEO services in Sydney, and don’t shy away from reviewing their work in detail before you hire them on a contract.
